The global digital illustration app market size was valued at USD 157.1 Million in 2022. The market is expected to grow from USD 181.1 Million in 2023 to USD 816.2 Million by 2033, registering a CAGR of 14.4% during the forecast period.
The art industry has seen a radical transformation owing to digitization, which has created new challenges from a broad range of perspectives. Both the production and distribution of art are now heavily influenced by new technology. These changes are reflected in the new digital illustration application market, which rejects conventional methods and forges fresh connections between all stakeholders.
| Attributes | Details |
|---|---|
| Digital Illustration App Market Value (2023) | USD 181.1 Million |
| Digital Illustration App Market Expected Value (2033) | USD 816.2 Million |
| Digital Illustration App Market Projected CAGR (2023 to 2033) | 14.4% |
Due to several variables at play, the market is expanding at an astonishing rate. Factors influencing the market growth are as follows:
Even if the digital illustration app market is experiencing exponential growth, several elements might probably cause it to fail. These are:
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Artists can easily submit their work digitally with a few clicks if the requirement emerges. This method increases the accessibility and influence of digital art. In today's culture, art galleries and museums have transformed into locations for learning and enjoyment. These institutions now operate in two worlds. One focused on education and the other on leisure and tourism, which is fueling market development. This is due to the reorientation of these institutions' primary activities.
Quality digital art production processes utilizing cutting-edge technology are becoming even more necessary. Businesses and solution providers are continuously under pressure to demonstrate a profit as content development swiftly grows. One of the best techniques for luring customers is digital illustration. This tendency is expected to be beneficial for the digital illustration app market.
These apps offer the auxiliary services necessary for building infrastructure and acquiring plant assets. These programs are used in industrial engineering, video gaming, and other fields and can be deployed on-premises or over the cloud.
Several businesses and start-ups do not have the funds to engage professional video editing companies. Small businesses are becoming more ambitious to sell and publicize their products through captivating online media content. The primary reason behind this is the invasion of digital marketing. This is going to open up immense opportunities for the digital illustration app market players.
The digital illustration app market is estimated to reach from USD 181.1 Million to USD 816.2 Million between 2023 and 2033. Historically, the market value of digital illustration apps showed slow development from 2018 to 2022. During this period, the market reached USD 91.3 Million to USD 157.1 Million.
The world of art has changed gradually throughout history since every societal transformation is preceded by new conceptions of how to create and view art. The democratization of art is currently advancing more quickly than ever owing to the technology advancement. This allows the applications to reach the homes of potential customers with just a single click. Regarding the technical jargon of this particular and rapidly expanding industry, a new vocabulary is emerging on its own.
Online art software and applications were compelled to grab the opportunity presented by the pandemic. They are redefining themselves and reorienting their teams of disseminators to a greater extent around specialists in the field. It's important to reflect on what has occurred in the past year. Whereas on the other hand the, world is witnessing Art lovers who are sceptic about the digitized value of Art. Hence, over the forecast period, the digital illustration app market is projected to witness immense growth opportunities.
On the back of these factors, the digital illustration app market is likely to grow 4.5X between 2023 and 2033. As per the analysts, a CAGR of 14.4% through 2033 end is estimated for the market.
| Year | Market Value |
|---|---|
| 2018 | USD 91.3 Million |
| 2022 | USD 157.1 Million |
| 2023 | USD 181.1 Million |
| 2033 | USD 816.2 Million |
Principal Consultant
| Segment | App Type |
|---|---|
| Attributes | Android/iOS |
| Market Share (2022) | 57.40% |
| CAGR (2023 to 2033) | 16.30% |
| Segment | App Type |
|---|---|
| Attributes | Windows |
| Market Share (2022) | 24.30% |
| CAGR (2023 to 2033) | 12.20% |
| Segment | App Type |
|---|---|
| Attributes | Mac |
| Market Share (2022) | 18.20% |
| CAGR (2023 to 2033) | 14.80% |
| Segment | End-user |
|---|---|
| Attributes | Personal Users |
| Market Share (2022) | 53.50% |
| CAGR (2023 to 2033) | 13.30% |
| Segment | End-user |
|---|---|
| Attributes | Enterprise Users |
| Market Share (2022) | 30.30% |
| CAGR (2023 to 2033) | 16.30% |
| Segment | End-user |
|---|---|
| Attributes | Digital Artist |
| Market Share (2022) | 16.30% |
| CAGR (2023 to 2033) | 10.20% |
The market is divided into Android/iOS, Windows, and Mac segments based on application. Due to its potential use in digital art, the Android/iOS category dominated the market in 2022 holding a 57.4% share of the global market. Over the forecast period, this segment is likely to retain its position exhibiting the fastest-evolving CAGR of 16.3%.
Since smartphones are cheaper than desktops and laptops, individuals prefer to buy them. Moreover, smartphones are user-friendly and more portable than large desktops. Individuals have the liberty to purchase operating systems based on their requirements and choose between Android and iOS. In some cases, mobile digital illustration apps are user friendly than Windows and Mac
Given the smaller screen, painting on a pressure-sensitive phone isn't always the most effective technique to make artwork. However, it is definitely viable and gives users a lot more opportunities to paint on a daily basis. Android and iOS apps can be used to create everything from concept thumbnails to comic book pages and even photo-based products. These apps have tons of capabilities and are often updated.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The market is further divided into personal users, enterprise users, and digital artists based on end-user. In 2022, the personal users market segment dominated with about 53.5% global market share. This market category is anticipated to progress at a CAGR of 13.3% over the forecast period.
The proliferation of smartphones and other smart devices in addition to the surge in broadcast platform availability are pushing individual users to create digital art independently. Individual users can produce and update the image both offline and online owing to readily available digital illustration applications. Moreover, in this era, freelancing has become an important way of entrepreneurship. The growth rate of the personal user segment of digital illustration applications is anticipated to be driven by all the variables combined.
However, over the forecast period, the enterprise users segment is projected to witness the fastest growth rate, exhibiting a CAGR of 16.3%. High-quality digital arts are increasingly in demand in the media and other sectors. Growing awareness in the e-commerce sector is a major driver of the need for digital illustration applications. Owing to the rising Internet penetration of the market and growing industry awareness, the market for digital illustration apps is likely to upsurge.
| Region | North America |
|---|---|
| Market Share (2022) | 34.8% |
| CAGR (2023 to 2033) | 12.4% |
| Region | Latin America |
|---|---|
| Market Share (2022) | 6.3% |
| CAGR (2023 to 2033) | 13.1% |
| Region | Europe |
|---|---|
| Market Share (2022) | 14.3% |
| CAGR (2023 to 2033) | 13.6% |
| Region | East Asia |
|---|---|
| Market Share (2022) | 23.3% |
| CAGR (2023 to 2033) | 14.6% |
| Region | South Asia |
|---|---|
| Market Share (2022) | 16.2% |
| CAGR (2023 to 2033) | 16.9% |
| Region | Middle East and Africa |
|---|---|
| Market Share (2022) | 5.2% |
| CAGR (2023 to 2033) | 12.6% |
Rapid technical development and increasing demand for digital art platforms in the entertainment sector are the major factors driving the expansion. Additionally, the nation is home to some significant producers of innovative software. In light of this, a highly competitive environment is likely to present companies with several opportunities and a bright future for the market.
| Country | United States of America |
|---|---|
| Market Share (2022) | 27.50% |
| CAGR (2023 to 2033) | 10.20% |
The USA is recognized as one of the greatest investors and pioneers in digital illustration applications. The primary reason behind this is its expanding appeal among various end-users over the years. With the adoption of online education growing, e-learning is also gaining ground since it gives students more flexibility and convenience. This in turn drives market expansion.
Germany offers the most lucrative opportunities for the market players in Europe. Following the strong rise previously noted in Germany in 2021, sales of digital illustration apps surged in 2022. The expansion of the German digital illustration app market is facilitated by the rise in smartphone usage.
| Country | Germany |
|---|---|
| Market Share (2022) | 12.30% |
| CAGR (2023 to 2033) | 13.30% |
The country is recently witnessing the rising trend of collecting printing. This has also increased the demand for digital illustration applications. The expansion of the market in the nation is also being aided by the increasing use of digital devices and the digitization of businesses. The market is also anticipated to expand greatly as a result of the upgraded technology infrastructure in Germany.
The Chinese digital illustration app market is being driven by recent developments in information technology and a growing demand for creating software solutions. Additionally, China is seeing a rise in the demand from professionals and artists for innovative digital art software tools and applications.
| Country | China |
|---|---|
| Market Share (2022) | 18.50% |
| CAGR (2023 to 2033) | 18.50% |
Consumers in China have a high-tech aptitude and the nation has high smartphone and internet penetration rates. These two reasons have fueled the appeal of digital illustration applications among the general population. It is also anticipated that rising end-user demand for cloud-based creative software solutions would fuel market expansion. Additionally, the expansion of MSMEs is expected to boost market growth since they favor using digital illustrations to execute digital marketing within a set budget.
India is anticipated to see the fastest growth in the Asia Pacific region as a result of its robust economic expansion. Besides the country is observing an increased demand from businesses and content producers for innovative solutions. India is also projected to see tremendous growth because of its upgraded technological infrastructure.
| Country | India |
|---|---|
| Market Share (2022) | 7.30% |
| CAGR (2023 to 2033) | 19.30% |
Digital art solutions and technologies are being used by both individual users and businesses to streamline and improve their business processes. Additionally, the country's fierce market competition is anticipated to promote the expansion of digital illustration apps. The entire return on investment for businesses in the media, entertainment, and education sectors is anticipated to increase as a result. Numerous large companies are rapidly expanding their digital marketing operations in the nation. Hence, India holds enormous growth potential and a positive outlook for digital illustration app providers.
As the buzz among companies, artists, and entertainers increased internationally, Japan also joined the new trend to produce fresh digital graphics for every industry. People in Japan are enthusiastic about promoting their domestic market even though they like art purchased on the global market. Ink and paint shooting and conventional procedures were completely replaced by digital ink and paint and compositing in Japan.
| Country | Japan |
|---|---|
| Market Share (2022) | 12.30% |
| CAGR (2023 to 2033) | 10.30% |
Digital drawings are required since Japan has a big Anime industry. The economic development of Japan has been profoundly influenced by the anime industry. In the nation, individual artists frequently change their styles and incorporate new technology into their work. Young and imaginative individuals are especially motivated to seek careers in this sector by the rising popularity of manga, the Japanese comic books. This offers digital illustration app market players substantial prospects in Japan.
Recent entrants in the market for digital illustration apps contemplate that enhancing their competitive edge is necessary to maintain leadership. To gain a foothold in the market for digital illustration apps throughout the world, they substantially invest in Research and Development in addition to focusing on new launches.
Leading Start-ups to Keep an Eye on
| Start-up Company | Art Rights |
|---|---|
| Country | Italy |
| Description | The use of NFTs for the sale and management of art is made possible by Art Rights. To substantiate the originality, provenance, and validity of digital artworks, the firm enables artists to produce Arts Rights Certificates. It also includes a legal framework that complies with copyright regulations, as well as verified users and data that is stored via blockchain. Aside from collectors, galleries, and museums, art rights also link artists with collectors. Artists authenticate their creations and ask users like gallery owners, curators, and institutions for verification data. |
| Start-up Company | Dream by WOMBO |
|---|---|
| Country | Canada |
| Description | With the aid of artificial intelligence, people can make extremely gorgeous graphics with the app Dream by WOMBO. This app is very easy to operate. One only needs to pick one of the various styles, provide a brief description of what one wants to create, and wait a few seconds for Wombo's dream machine to do its thing. |
Market Participants are Improving their Strategies to Hold onto their Positions
Leading business players are investing in Research and Development projects to support market share and organic development. To diversify and enhance their present product lines as well as draw in new clients, businesses are also developing novel solutions. To build technologically cutting-edge digital illustration apps and obtain a competitive advantage over their rivals in the market, businesses are choosing mergers and acquisitions as well as strategic collaborations with other vendors operating in the market area.
| Company | Adobe Inc. |
|---|---|
| Details | The popular software company Adobe is behind a colossal list of applications, including Photoshop, Illustrator, Audition, Flash, Acrobat, and InDesign. Adobe has been at the forefront of software development for decades, both via the development of new applications and the acquisition of smaller businesses. |
| Recent Developments | In October 2022, the most recent updates for Adobe Express were revealed by Adobe at Adobe MAX, the largest creativity conference in the world. Adobe Express is a template-based online and mobile tool that facilitates creators to smoothly create, edit, and share unique content anytime. |
| Company | Clip Studio Paint |
|---|---|
| Details | Illustration, comics, and animation are just a few of the many genres that Clip Studio Paint offers. One can start drawing straight away because it comes with tons of digital art tools. For individuals who wish to attempt sketching for pleasure in a variety of formats, Clip Studio Paint is the right choice. |
| Recent Developments | In October 2022, an update to the introduction of Clip Studio Paint Ver. 2.0 was made by Clip Studio Paint. With configurable proportions for features like the eyes, nose, and mouth, this will provide a 3D head model. Additionally, it will have a hand pose scanner that makes it possible to apply live hand captures to 3D models as well as a more user-friendly and realistic color mixing system. |
| Company | FXhome |
|---|---|
| Details | The goal of FXhome is to provide everyone with affordable access to high-end post-production tools for video and photography. With the help of expert editing tools, YouTube creators and filmmakers can bring their stories to life using the company's video and photography software, which blends 3D compositing, complex visual effects, and video editing. |
| Recent Developments | In July 2021, FXhome updated the very advanced picture-making application Imerge Pro. In addition to the eight new effects, the update added new presets for effect stacking and underwent considerable modifications to the effects interface. Imerge Pro has avoided being grouped with other Photoshop alternatives by employing a method of picture production that is adjustable, versatile, and built for the various user workflow processes. |
The digital illustration app market accounted for a market value of USD 181.1 Million in 2023.
The digital illustration app market is estimated to record a CAGR of 14.4% during the forecast period.
The digital illustration app market size is predicted to be valued at USD 816.2 Million by 2033.
North America dominates the global digital illustration app market.
South Asia witnesses fastest growth in the global digital illustration app market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By App Type 5.1. Android/iOS 5.2. Windows 5.3. Mac 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 6.1. Personal Users 6.2. Enterprise Users 6.3. Digital Artist 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. South Asia & Pacific 7.5. East Asia 7.6. Middle East and Africa (MEA) 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. South Asia & Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Key Countries Market Analysis 15. Market Structure Analysis 16. Competition Analysis 16.1. Procreate 16.2. Adobe Photoshop Sketch 16.3. Adobe Illustrator Draw 16.4. Adobe Fresco 16.5. Inspire Pro 16.6. Pixelmator Pro 16.7. Assembly 16.8. Krita 16.9. Affinity Photo 16.10. Rebelle 4 17. Assumptions & Acronyms Used 18. Research Methodology
Explore Technology Insights
View Reports
Digital Illustration App Market
